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  • DUYURU 3

    Yayın politikamız

    gereği, yayinlanacak

    makale sayısı

    sınırlandırılmış,

    olduğundan Aralık 

    2019 sayısı

    dolmuştur.


    DUYURU 2

    Dergimiz ana

    sayfasında

    "Dergi Hakkında"

    kısmında belirtilen

    alanlar dışında

    yayın kabul 

    etmeyecektir.

     


    DUYURU 1

    Dergimizin 2019

    yılında "TR INDEX"

    kapsamında olduğu

    ULAKBİM tarafından

    yayınlanmıştır.


Abstract


TRANSITION FROM TRADITIONAL ADVERTISING TO DIGITAL ADVERTISING
The developments in internet technology necessitated the use of computers, tablets and mobile devices. Now people have the opportunity to reach the information they want, whenever they want. People can meet the needs of receiving news from newspapers and magazines on the other hand, it is possible to use the digital media effectively in reaching the target masses. Because digitalization is the key way to reach more and more masses in a more effective, fast and economic way in advertising as in every field. In the globalized world, if each individual's own special need is ignored and efforts are not made towards it, then individuals may lose their ability to feel special and tend to prefer only the products they know in purchasing new products or services. However, the special attention, needs and attitudes of individuals are taken into consideration in advance and if they are developed specific advertising strategies, it is estimated that their attitudes will change. Interactive technology has now made the personalized ads popular. Thanks to interactive technologies, the use of new media and the resulting personalized advertising have become a common type. In this study, as a result of the development of technology, advertising media which are changing with the development of technology are examined. Thanks to the advances in technology, new media advertising has become available to advertising industry stakeholders. In this study, especially internet advertising, location based advertising, beacon technology advertising, social media advertising are discussed.

Keywords
Digital advertising, Interactive advertising, Personalized, New media


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