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  • DUYURU 1

     

    Çalışmalarınızı "Yazım ve Yayın İlkeleri" çerçevesinde Dergipark adresimizden yükleyiniz.


    DUYURU 2

    Dergimizin haziran sayısı editörlüğünü Hacettepe Üniversitesi'nden Prof. Dr. Emine YILMAZ yapmaktadır.

     


Abstract


WEB SITES AND SOCIAL MEDIA AS PUBLIC RELATION TOOLS: A EVALUATION ON RESEARCH COMPANY
Publicrelations provide that the communication with both internalandexternalstakeholderstocorrespondbetweencorporateobjectivesandexpectation of thepublic. Inthiscontextpublicrelationsuse as demonstrationtools web sitesandsocialmediaplatforms. Inthisstudy has beenexaminedwithcontentanalysismethod web sites, Facebook, Twittersocialmediatools of researchcompany Anahtar Educationand Management Consultancyand Alfa Marketing Research&Consultancy. Inthisstudy ofaimrevealas publicrelationmeanssignificant of web sitesandsocialmedia in communicationfieldbyinvestigatingresearchcompany of web sitesandsocialmediausagelevelsandreasonsandbythismeans is contributedtocommunicationfield. Thisresearchhas beenrestrictedwith Facebook andTwitterfromamongsocialmediatools , web sites of researchcompany Anahtar Educationand Management Consultancyand Alfa Marketing Research&Consultancyduetoexaminatedresearchcompaniestrainingpsychologyeducation. Inresearch is analyzedwithcontentanalysismethod web sitesandsocialmediatools. Meanwhile, it is referedfromsemioticanalysis of Peirce.Inthisresearch has beenconcludednot usedso as topublicrelationandpublicity but usedso as toeducation web sitesandsocialmedia of researchcompanies. As a result it is knownthat a good web site holdtoaccuracy, perfection, access, currencyandobjectivityfeatures. Researchcompaniescan’t be usedeffectively as publicrelationsand marketing means web sites and social mediatools.

Keywords
Anahtar Education, Alfa Marketing Research, web site, social media, public relation


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